Entreprenuer / CEO (9/2015 – 7/2018)
FITMILL Studio is a fitness center & training centric gym located in Orimattila, Finland. Its focus is on small group personal training and client results. It quickly became the market leader in its economic region. On July 2018 I sold the business activities to new entrepreneurs. Main responsibilities:
- Creating a Business Plan
- Developing Brand Image and implementing it
- Budgeting and financing
- Pricing, marketing and sales
- Personal training
- Service Desing and launching new products
- Human resource management
CEO / Entrepreneur / Member of the Board (1/1994 – 6/2014)
Fitness center M&M Kuntotalo was founded in 1987. On January 1994 I, with three of my friends, bought its business activities and began developing the company. During last 25 years company has employed hundreds of fitness professionals, helped thousands of consumers reach their well-being goals and the company itself has grown the market leader in Turku economic region. Total revenues are close to 3 million euros annually. Main responsibilities:
- Budgeting & financing
- Pricing, marketing & sales
- Personal training
- Business expansion to new locations
- Service development & launching new well-being products
- Information and Communications technology development
- Human resource management
- Corporate Executive Board meetings and activities
CEO (9/2009 – 4/2011)
FINNBODY is a Finnish fitness center chain with 30 years of traditions. As CEO my main goal was to increase the number of gym memberships. As a team we achieved our goal in all 16 fitness centers. Responsibilities:
- Managing salesteam (30 salespersons)
- Human resource management
- Service Design (such as creating Paras Pudottaja)
- Budgeting and expense management
- Business expansion to new locations
“Paras Pudottaja” is a 12 week small group coaching challenge in which consumers strive for weight loss. I was responsible for Service Design and launching the product. There has been more than 10 000 participants and Paras Pudottaja has become a major way for FINNBODY to increase sales and number of memberships.
Chief Sales Officer (7/2007 – 3/2009)
Leader Foods LLC is the leading Finnish supplier of protein bars, dietary supplements, sports nutrients, superfoods and many more. Company was established in 2001 and has grown rapidly. Main responsibilities:
- Managing sales team
- Human resources management
- Sales to central purchasing companies & joint sales campaigns
- Sports nutrition health supplements product development and increasing brand value
- Launching new products and product categories
- Managing domestic and international business relations
Brand Manager (1/1999 – 6/2007)
Fenno Natura LLC was the biggest wholesale company in the Finnish Natural Health products (Nutraceuticals) market. After companys decision to expand in the Sports Nutrition market I was hired to manage the project. Main responsibilities:
- Sports Nutrition marketing and sales
- Sales channel expansion and managing the sales
- Product development and brand creation (see product picture on the left)
- Launching new products and increasing brand value
- Managing domestic and foreign business network
- Strategy execution
Project Engineer and Head of Department (1/1988 – 6/1992)
Sandvik Mining and Construction LLC is an engineering group in mining and rock excavation, metal cutting and materials technology. At the time of my employment history this underground loaders and trucks factory was named Tamrock Loaders ARA LLC and it was located in Turku, Finland. Main responsibilities (as Project Engineer):
- Manufacturing process and machinery development
- Factory layout development
- Re-organization of the production (procuction facilities 1800m2 enlargement)
as Head of the Department (1990 – 1992):
- New department startup
- Human resource management (40 employees)
- Daily Management in order that production goals were accomplished